Emma De La Fosse Chief Creative Officer

ABOUT

We wanted to raise awareness of the breadth of destinations offered by British Airways, their new routes and frequency of flights.

We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within 200km. The ads not only displayed the flight number, but also where the plane was flying from. Dynamic retail messaging was matched to each route too.

AWARDS

Campaign BIG Award - Gold
Cannes Lions
Clios - Gold
Creative Circle Award - Gold
Creative Review Annual
D&AD Award - Nomination
LIA Award - Gold
OneShow Advertising
OneShow Interactive
Wppd Cream

MADEIT CREDITS

  • British AirwaysClient
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