ABOUT

American Express believes the world would be a better place if more of its untapped potential were realised.

This was the idea behind the Channel 4 Hidden Talent show, a 6 part TV series chronicling the inspiring journey of 9 individuals as they discover and develop their hidden potential through scientific tests facilitated by a team of experts.

The philosophy of the programme was weaved into a unique online experience, centred on Facebook, using YouTube, Twitter and the Channel4 website to share and drive engagement through online tests, polls, videos and competitions.

Over the six week period there were more than 9 million programme viewings, with over 340,000 people taking the online tests.

Hidden Talent started as a pioneering partnership model in the UK and is destined to travel the world, utilising the engaging interactive social programme that lifts it beyond just being a one-way TV show and creating a fully immersive multi-platform interactive brand experience.