About me

Creating digital experiences and bringing brands to life is Emma's forté. Having started her career as an advertising copywriter in the 90's, she has gradually moved from advertising to direct marketing, occupying a number of impressive positions, such as a Chief Creative Officer (CCO) at OgilvyOne Worldwide, an Executive Creative Director at OgilvyOne London and a CCO of Ogilvy Group UK, before stepping into her current post of CCO at Digitas UK.

Emma's career in advertising began at a start-up agency in London, where she contributed to the agency winning its first-ever Campaign Press award. Moving from advertising to direct marketing because "that's where you make work that makes people do things", Emma rose swiftly to become joint Executive Creative Director, then Chief Creative Officer, of Ogilvy UK. On her watch, the agency won more major awards than any other UK direct or digital agency, picking up accolades from D&AD, Cannes, One Show, Campaign BIG Awards and The Caples. At Ogilvy, Emma brought into being The Pipe, a pioneering creative talent internship open to all, regardless of age, experience, education or background. She is a passionate supporter of Creative Equals, helping to shape a diverse and inclusive creative community. She was the very first winner of The Drum's Creative Woman of the Year award.

Skills

Advertising, Agency Coordination, Brain storming, Business Management, Content, Copywriting, Creative Direction, CRM, Digital Marketing, Direct Mail, Experiential Marketing, Planning, Script Writing, Social Media

Sector Experience

Advertising

Awards

b2b marketing awards, BIMA Awards, British Arrows, Campaign BIG Award - Gold, Cannes Lions, Clios - Gold, Creative Circle Award - Gold, Creative Review Annual, D&AD Award - Nomination, DMA Award Shortlist, DMA Echos, Effie\'s - Gold, EPICA Awards, Eurobest Award Shortlist, IPA Effectiveness Award - Gold, marketing society awards, OneShow, the digitals, travel marketing awards

Clients

American Express, Battersea Dogs & Cats Home, British Gas, British Telecom, Co-operative, dishoom, ibm, Nestlé, Public Health England, Unilever

Trade Associations

d&ad, ECDC

Recommendations
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Currently No Recommendations
Availability
Looking for work
Achievements
2022 TOP 100 Creative LeadersCreative Leader of the Year 2021 TOP 100 Creative LeadersCreative Leader of the Year Top 100 Influencer of the Year 2019Influencer of the Year Top 100 Influencer of the Year 2017
Influencer:

Emma De La Fosse was recognised as an Industry Influencer on 17th December 2015

Top 25 Chief Creative Officer Project featured:British Airways - Magic of Flying
on 16th September 2015
Project featured:Land Rover - Never Stop Discovering
on 16th September 2015
Project featured:Kern & Sohn - The Gnome Experiment
on 24th November 2015
Pro member:

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Contributor:

Emma De La Fosse has been a Contributor since 25th November 2015.

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Location
London, London, United Kingdom
Languages
English
Creativepool member since 9 September 2015