ABOUT

Over an October weekend in 2017 the nation was asked to take pictures which best represented a day in the life of modern Britain for possible inclusion in a new hardback book. The project was a collaboration between online printing service Photobox and Rankin, the British portrait and fashion photographer, with all profits donated to Children in Need.

The book and project were titled This Is Britain. The brief was to create an identity to be used on all promo material, the book cover and the project’s official website. Working closely with Rankin and the team at Photobox, a final selection of photos were chosen to feature in the book. Each chapter opening was written by a famous individual including Piers Morgan, Richard Coles, Jeremy Vine, Ade Adepitan and Ben Fogle followed by a series of images that best depicted the theme.