ABOUT

After the success of the 2011 annual retail brochure and taxi wraps, the client asked me to design and art direct their 2013 brochure. The budget was a little more restricted this time around and with a smaller collection, but nevertheless, this was still a very exciting and premium project. I love choosing paper stocks and I was very lucky to get a pass on using a Fedrigoni stock for the cover! It is beautiful and compliments the design perfectly. Again, the collections spoke for themselves so the inner pages were clean, simple and elegant. Whilst art directing this shoot, I thought it made complete sense to capture the amazing detail of the rings in a '360' style - shooting the rings from 3 different angles to really show off Mikimoto's amazing craftmanship. The design of the jewellery is A-symmetric, so no 2 sides look the same. I absolutely loved working for this client.