ABOUT

The Initial research and motivation behind my final major project originated
by taking photographs of street objects and buildings. The images I selected
to study caught my attention due to their intense colour, composition and
shape. From this primary research, I then painted sections of these images,
exploring gestural lines, texture, space and self- expression. Visiting the
Victoria and Albert Museum’s exhibition ‘Club to Catwalk’ also provided a
host of contextual research for graphic and abstract contemporary prints.
Sources of reference that are vital to the development of my work include my
primary images. These enable me to keep a concise colour palate whilst contributing
to shape and composition information. Reflecting on the style of
other artists also influences my work. Mark Rothko, Nick Lamia and Hiroko
Imada express their interpretations of different mediums, textures and scale
in their paintings. This empowers me to explore my own personal creativity.
From paper to material, researching into fashion designers such Jonson
Hartig and Jean Charles de Castelbajac not only affects the development of
my work, but also allows me to acknowledge my competitors by accepting what
has already been achieved, so my designs remain original.
Contextual references that are vital to my working outcome are trend and
print research from London, Milan and New York fashion week. Constantly keeping
up to date with the latest fashion collections and movements expressed in
the media, visiting exhibitions and collating shop reports is a vital part of
research. This therefore enhances my knowledge for trends and colour.
The vision for my collection includes rich colours with interludes of vibrant
textural prints. Achieving this visually stimulating ‘abstract experience’ is
of great importance to me. Using print techniques such as Opaque Binder,
Colour Discharge printing and Expandex pigment over a screen, combined with my
technical knowledge of print skills will allow me to achieve this concept.
Working with a diverse range of materials such as wool, silks and man-made
fabrics will also create an array of luxury textures, enabling me to focus on
a specific market.

Market levels have been taken into consideration whilst producing the collection.
My print designs are unisex high-end alternative fashion, aiming
to satisfy both men and woman who have an affiliation with colour, art and
graphics wishing to portray an unconventional, individual style
To achieve my concept and ideas I must optimize my time in a strict
manner, making use of all available resources, including the print and
manufacturing rooms. Making time and learning from initial mistakes
will allow me to be better prepared for when producing my final
prints. Digital printing and materials will be out sourced from Whaleys,
Silk Bureau and Insley and Nash. This entails advanced planning
and forward thinking.
Creating a collection that is true to myself with no limits is my long
term goal.
Continuously experimenting with new ideas and always progressing is
what I strive to achieve as a young designer. To produce a diverse,
bold, exceptional collection that makes heads turn is the ultimate
vision.