Amplifund is a charitable initiative from the Gay Times which supports queer media outlets in countries where it’s illegal or dangerous to be LGBTQ+. An initiative that aims to give queer people a voice.
We decided to tell stories of the people affected, in their own voices. We created an editorial hub on the Gay Times website where we told their stories and print adverts which teased the stories in outdoor and press. There was also a secondary tier of work which told abridged versions of the stories for social media platforms and pushed people to the online hub.