About me

I became part of the Accenture Interactive family when creative agency, Rothco Dublin was acquired in 2018. I've worked across many award-winning projects including Heineken Global's most successful launch ever for Orchard Thieves Cider, and our female recruitment campaign for the Irish Defence Forces, which was awarded our first data lion. In a 15 plus year career that has always been driven by curiosity and a willingness to embrace chaos, I've played many roles, copywriter, creative director and most recently, I was promoted to the role of Rothco's Chief Strategy Officer. I fundamentally believe that creativity, when used with sharp, strategic insight, is the ultimate differentiator: economically, socially, spiritually even!