About me

I'm Emma Radcliffe and I'm the one-day-a-week marketing manager.
I help B2B SMEs go from plateauing and relying on 'random acts of marketing' to faster growth and easier BD through customer-focussed, budget-smart, strategic marketing.

For the last 24 years, I've been doing marketing and PR for businesses large and small in a wide range of sectors, especially in construction, property, tech, and professional services.
All too often I see businesses that could be winning more work but aren't clearly explaining what they do or what makes them different properly, and they aren't visible enough to their target customers.
That's where I come in.
My one-day a week model means I help B2B businesses to get a senior marketing partner who can:
- give clear direction on marketing strategy and tactics
- deliver hands-on tactical execution on an ongoing basis

All without the overhead of a senior hire.
Because I have so much experience, I can get a lot done in a day and make that time count.

WHAT I HELP WITH

1. Lead generation & conversion
- Online visibility (SEO/PPC)
- Compelling content that supports sales conversions
- Clever campaigns that drive demand

2. Improving marketing positioning & messaging
- Defining a competitive advantage and communicating it
- Brand 'polishing' (positioning and messaging)
- Short & long term marketing strategy

3. Building reputation and credibility
- PR and reputation building
- Award submissions