ABOUT

An illustration mock brief set by Wonderkindco as part of the Inkygoodness 28 day packaging challenge.

In our brief we were asked to design a label for a an organic, homegrown, family owned Spanish hot sauce brand name “Rita Lita”

I went with the idea of having a character mascot of a cheeky chilli pepper, the main star surrounded by a pattern of ingredients found in the hot sauce!
I explored non-traditional bright pink colours and cheeky characters to bring something different to the hot sauce market.

Artwork has not been commissioned. Copyright remains with the artist.