ABOUT

This interactive digital publication is about the London Underground’s influence on popular culture. The structure and flow of the publication is based on the idea of the reader taking a journey; each section is represented by a line on the tube map with various stops along the way. You can take any route to the end of the line, at which point you have to go back and try another course.
There are many interactive elements including motion graphics and sound as well as parts you can pull out, scroll through and zoom into.