ABOUT

Challenge:
Create an engaging campaign that is reactive socially to amplify what is relevent in the media relating to sport/music/news/weather etc.

Solution:
Evolving the current Pepsi Emoji campaign, create a series of Emoji-Hands for Pepsi cans and bottles. Extend this visual form of communication to the tangible every day and Say it with Pepsi Max this summer.

My role:
Creative Ideation/copy writing/design visual