Emlyn Davies Executive Creative Director

ABOUT

Taxi Studio presented us with the challenge of creating the key visual for a range of limited edition Carlsberg Export packaging. 'The Bootiful Game' was designed to celebrate Carlsberg's official sponsorship of UEFA Euro 2016, and saw us craft a fully CG football boot, complete with miniature Parisian landmarks for studs. The project was a great success, ultimately being featured in Design Week and Digital Arts, and nominated for ad of the week in The Drum.

The visual was built entirely in CG, with our artists working off design sketches and mockups supplied by Taxi. Cinema4D was used throughout the project - from modelling the basic shape of the boot down to molding the individual studs using C4D's sculpt tools.

MADEIT CREDITS

  • CarlsbergClient
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