ABOUT

As the global creative director for the Emirates Airline account, the experience of working for this brand taught me invaluable lessons and yielded significant rewards.

After a 21-day back-to-back photography shoot that took us, a 5-person production team, around the world, the launch of the Hello Tomorrow integrated brand campaign was a huge success in over 150 markets worldwide, resulting in Emirates growing by $398 million in 2012 to more than $4 billion and becoming the most valuable airline brand according to BrandFinance's Top 20 Airline Brands 2012.