ABOUT

The "Coke Break Time World" campaign asked teens to visualize and submit where they'd rather be during their "break time" (afternoon hours between school and studying, when most Vietnamese teens are just hanging out at coffee shops). The submitted “break time worlds” were uploaded to our app which allowed users to superimpose themselves over their chosen "break time world" background. Winning submissions were selected based on whose background most used/most shared, with the goal to then create a life size version of the break time world for the public to interact with as an activation event in downtown Ho Chi Minh City. Responsible for original concept and direction, and designed assets as part of a team of designers and illustrators.