ABOUT

I took part in a competition brief for YCN. The project was to create a scent and campaign for clothing brand Whistles. This is their first ever scent. I had to think about how it would be marketed towards existing and new customers.

Strategy: The Whistles man and woman are confident, professional people who have a sense of control in their life, whether it’s at work or at home. This perfume celebrates the lifestyle where independence, structure, and control are central.

Concept: The concept focuses on structure and control. How everything is held into place, and how the individual has control. Not manipulative; self control, life control.

Inspiration: Inspired by Whistles love of brutalist architecture, clean silhouettes, and modernity.