ABOUT

I worked for the vintage inspired lifestyle brand, Cath Kidston, for three years and in that time worked on a wide range of printed material for retail marketing, including POS, window graphics, in-store signage, promotional flyers, e-newsletters and event publications.

Vintage at Southbank is a cultural festival curated by Wayne Hemmingway that celebrates music, fashion, art, design and dance from the 1920s to the 1980s. Cath Kidston set up a pop-up shop in the vintage marketplace at the festival in the style of an old fashioned hardware shop.

I was given the task to design the shop front which was then transformed into a hand painted lifesize fascia, a brand history wall, a ‘Cath Kidston Guide to Vintage at Southbank’ mini mag, along with POS and signage within the shop.

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The Spring / Summer 2012 sale identity used the tag line ‘Cheap as Chips’, mimicking the appearance of traditional British chip shop signage. These boards were hung in the window on a chain attached to a sucker and as the sale progresses they were flipped over to show a new customer-facing message communicating further markdowns and a new tag line ‘Now Cheaper than Chips’. This was also supported instore by hanging signs above feature tables, strut cards, along with online marketing and direct mail.