About me

I am a highly experienced senior team leader with a long history of directing and managing high performing, cross-functional teams, integrated IT / digital marketing and advertising programs, campaigns and projects. I am a passionate technologist & early adopter who is well-versed in emerging technology, trends, industry best practices and standards. As a highly strategic relationship-builder and business advocate, I pride myself on leveraging creative thinking and technical prowess to deliver and achieve key business goals and objectives.

Specialties, Expertise and Experience:

- Managing Website / Application Development & Maintenance (mobile and web)

- Digital and Interactive IT Program Management

- Big Data / Analytics

- Data Privacy, Compliance, Security

- Marketing Strategy & Tactical Implementation

- Online Advertising (Display, SEM, Retargeting, Attribution Analysis)

- Direct Marketing (Email, Direct Mail and CRM)

- Social Media

- Print Advertising

- Content Marketing

- Publishing (Print and Web)

- Content Sponsorship Generation

- Content Production

- Copy Writing and SEO

- Project Management

- Brand Positioning

- Contacts, Budget, SOW Adherence

- Campaign Performance Analysis

- Special Events and Experiential Marketing - Client / Vendor Relations

- Promotions

Technical Experience:

DART, Atlas, PointRoll, EyeWonder, Omniture, Google Analytics, CoreMetrics, Silver Pop, Blue Hornet, Salesforce, MS Office, JIRA, Facebook, Twitter, Klout, Google+, Pinterest, Myspace