The team at UGG asked me to concept and design their winter sale campaign in
November 2017. I pitched a few ideas to senior members of staff, who chose their favourite and I proceeded to create all designs for their website, emails, social media and all window displays & POS Europe wide. The campaign was translated into five languages and rolled out Europe wide from 15 December 2017.
Campaign photography was shot by Richard Stow and I’ve chosen a different shot for each phase of the campaign. My brief was to create a sale campaign that was more high end than their previous years but still paid homage to the Californian vibes of their latest Spring Summer photoshoots. I worked with another freelancer, Suzie Kemner, who designed the banner ads for the campaign. The campaign launched online and in-store on Friday 15 December, which saw opening weekend online figures up 55% on 2016 and 33% on forecast.
This was approximately three weeks work from pitch to launch.