Emily Woods Freelance Designer & Art Director

ABOUT

ANCHORED TO AND.

I worked with Morpheus London on projects for five years whilst in London, so when they needed a rebrand they approached me as I fully understood the brands ethos. The new name, Morpheus & Co, is in line with their company vision, to connect Morpheus to a global community of creatives who can complement the in-house team with render design and on the ground knowledge of country specific design trends.

I crafted a logo using an ampersand that works to show the link between Morpheus and the community of creatives around the world they collaborate with.

The visual identity is anchored to an ampersand which implies a sense of flow and connectivity, with the feeling that you want in a home or commercial space. It provokes the meaning of spaces that glide seamlessly from one to the other, taking you on a natural journey.

The brand required a logo suite, stationery, website and social designs.

MADEIT CREDITS

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