ABOUT

Brand overview:
FINANCIAL SOLUTIONS FOR MEDICAL PROFESSIONALS. Medical Financial help clients navigate through their finances, guiding them through the correct turns and leading each one on a journey of financial success.

Rebrand overview:
I have created a brand that shows the above in a visual form. The logo is a monogram made up of M, Medical and F, Financial. The letters come together to form an abstract maze graphic which represents the journey Medical Financial takes with their clients. The colour palette is firmly grounded in the medical world, with the blue and green taken from medical scrubs, gloves and equipment.