Emily Woods Freelance Senior Designer & Art Director

ABOUT

Brand background:
Bold Developments aim to empower people living with disabilities. They are providing architecturally designed, independent Specialist Disability Accommodation apartments in Brisbane, just 10mins to the city.

I partnered with the disability specialist Architects, Archr Design, to make sure a holistic approach was taken to the marketing collateral. I had never worked in this sector before, so I spent time researching what was required for best practice design for adults with learning and thinking differences. All the design elements were thoughtfully designed to be accessible for all.

Solution:
FS ME Bold, a font researched and developed with – and endorsed by – Mencap, the UK’s leading charity and voice for those with learning disabilities, was chosen as the main brand font. A bright, high contrast colour palette has been used to further legibility but also, to show the excitement both the developer and architect have for this development.

The logo is spaced and the main word in lowercase to further help with legibility. The development is currently, as of May 2021, in construction so there was no chance for a photoshoot. I have created some simple illustrations and found fitting stock imagery to work until on location scenes can be shot for marketing collateral.

MADEIT CREDITS

  • Bold DevelopmentsClient
  • Archr DesignProject Manager
  • * Emily WoodsBranding Designer
studiopro:Emily was verified as a studiopro on 22nd March 2022 Contributor:

Emily Woods has been a Contributor since 10th January 2017.

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Bold Developments Branding

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