ABOUT

This project involved being commercially aware of the craft industry. I responded to the brief by collating trend research and using a combination of hand-drawing and digital techniques to create a contemporary paper collection for the Craft Asylum brand. These paper pads were sold throughout a number of craft shops and were merchandised with the embellishment and stamp collection, which co-ordinated beautifully. We had a great response from the public for this collection and is still regarded one of the best sellers. This collection was also used to demonstarte craft projects at consumer shows in the UK.