ABOUT

The problem-
A large percentage of coffee pods aren’t environmentally friendly due to the materials they are made from, creating a high build up of waste. Ones that are sustainable are usually high priced products.

The idea -
Create the brand identity for a coffee company that’s environmentally conscious, available to purchase in supermarkets. ‘Coffee that doesn’t leave a stain’ is the slogan for Rena as it values being sustainable, not leaving a stain on the earth . The capsules are refillable and the outer packaging is biodegradable. The follow up statement to further explain the brand is: ‘Clean living, sustainable thinking, clear conscious.’ The logo is connected typography, reflecting the imagery of roots within nature as well as connecting to the idea of a natural brand. This is then used as a visual language across different media.