ABOUT

The problem -
Bike schemes are becoming more popular due to the health and environmental benefits they give. However, they lack exciting visual identities that attract an audience.

The idea-
Based in Birmingham, Loop is a bike scheme that creates a community. Getting the users to connect while also getting them more active. The logo is inspired by a chain link on a bike, using connected typography so the word flows in appearance. The main brand design is playing on the idea of a loop, using a circle in a variety of ways and patterns to create a visual langauge. It’s encouraging users to ‘Get in the loop’ as it’s a dockless bike scheme for a cleaner environment and a healthier you.