ABOUT

The problem -
Design the branding and packaging for a new non-alcoholic spirit named Eden, giving a sophisticated and premium feel.

The idea -
The logo is created with a typeface that has curved lines, creating a connection between the brand and nature. The idea was inspired by the concept of a Utopian and Dystopian Eden as the bottles are direct opposites of each other. To achieve this, the imagery is layered collages of Brutalist architecture as they appear futuristic. Both colours resemble the earth and sky, linking back to the name of Eden and the ‘Garden of Eden.’