ABOUT

Waterstones is the UK’s most widespread bookshop and the last remaining chain of specialist bookshops on the high street. It caters to book-lovers and casual shoppers alike and is a very approachable, down-to-earth brand.
However, it is increasingly threatened by a growing trend of dematerialisation and will need to defend its spot on the high street by providing more than just books.
As part of a group project, our future vision aims to refresh the concept of a legacy. We wanted to decouple it from tangible objects (like books) and enable ‘everyday’ legacies to be made in-store, through interactions with others.