ABOUT

An original concept exploring the hair comb as a personal object designed to be used, carried, and lived with. For Berenice, I developed the brand identity & creative direction, from naming and visual identity to packaging and campaign direction. The concept places the comb within a contemporary luxury beauty and fashion context, while keeping its relationship to everyday life at the centre. The campaign moves between the object, movement and the person creating a visual world around quality, intimacy, freedom, and self-expression. The aim was to create something refined without feeling overly precious: an object designed to become part of everyday life.

Original concept, brand identity & creative direction by Emilija Elena.

For commissions, collaborations & creative projects → get in touch here, socials @emilija_elena