Emilien Lambert Creative copywriter

ABOUT

Brief
For Black Friday, Citroën offers to buy their client’s old car before selling them a brand new one. For once, it’s up to the clients to convince the car dealerships to buy their car.

Idea
Roles are inverted during the Reverse Black Friday : three highly-qualified experts teach us how to pimp a car in order to sell it.

MADEIT CREDITS

  • CitroënClient

Citroën - Reverse Balck Friday

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