ABOUT

Bareksten by 7 Fjell (Ready to drink) is a love child born of the combined effort of Bergen’s two leading hand-crafted manufacturers in beverages: Bareksten Botanical Spirits and 7 Fjell Bryggeri. KIND has created both brands and has now created the design for their joint venture.

The goal of the series is to make refreshing ready-mixed long drinks in cans, which can be taken and enjoyed anywhere. The series consists of Rhubarb Gin Fizz, Orange Zest Gin and Tonic, Gin Mule, and Gin Spritz.

The new design for Ready to Drink is intended to unite elements from the established brands into a completely new expression. It was important that the product convey quality and good craftsmanship, while at the same time feeling light, accessible, and reflects the focus on freshness through the use of a clear, light color palette.

Bareksten is the main producer of the product, therefore Bareksten’s ambigram and logotype is in the center of the design. The can is adorned with an illustration of an ancient Norwegian forest landscape. This is an element from Bareksten’s main product line. The design is printed on a chrome-plated label, and the illustration is stamped through, which gives it a shine.
This elegant metallic effect creates an exciting expression that varies depending on how the light is reflecting on the box. This element connects the expression of Bareksten by the 7 Fjell series together with the rest of 7 Fjell Brewery’s range.

The result of the collaboration – pre-mixed quality cocktails in refreshing aesthetics combine the quintessence of both brands and are a perfect response to the needs of the ever-growing ready-mixed cocktails market.