About me

Design thinking/service design is a natural progression from my design-centric background, where I honed my skills in understanding consumer behaviours, market trends, and the art of crafting compelling narratives.
Design Thinking & Service Design: With empathy to understand users' needs, aspirations, and pain points, I am able to leverage these insights to craft innovative solutions. My experience has taught me that innovation is about addressing genuine needs and creating experiences that resonate on a personal level.

Fashion Design & Creative Direction: Over 13 years' experience in the creative industries, spanning global leading brands including Vivienne Westwood, Jasper Conran, C&A and New Look.