ABOUT

TASK
Rebrand the label of spirit drink “Menta”, for the “Vinprom Karnobar” one of the big- gest distilleries in Bulgaria. You should know that this brand is not our most success- ful and it is not the largest on the market.


INSIGHT
Since it is a typical Bulgarian drink, traditional for the region I decided to use typical motives from our Bulgaria heritage. They are called “Shivitza” and they were used in our folklore traditional clothing. Usually, the women were sewing them on their cos- tumes and clothes. Each region of Bulgaria carries a different kind of symbol and trac- ery.


THE IDEA
I used some specific symbols for the “shivitza” and an old Constantinople font which was typical for the old times.