ELVIS London

ABOUT

We teamed up with legendary viral YouTubers, The Slow Mo Guys, to launch a thumb-stopping social campaign that reminded everyone just how ridiculously delicious these little cookies are! As we showed the world the playful lengths people'll go for the taste of an OREO.

The campaign got consumers (and retailers) excited and engaged. Our YouTube VTR was 47% (more than twice the 20% benchmark) and brands like Benefit took the campaign into their own channels organically.

Date created: September 2018 2018-09-01T00:00:00+0100
Date published: 24 September 2019 2019-09-24T11:23:35+0100

MADEIT CREDITS

Project featured: on 26th September 2019

Some people'll do anything for an OREO

Comments