ABOUT
Everyone ignores ads, right? Wrong. We combatted one of our industry’s biggest challenges by hiding our super-rare and super-sought after white Creme Eggs in the last place you’d expect… other brands’ ads! We got the nation to stop skipping and start searching for... ads.
We reached 88% of all UK adults at least five times each, had 15.7 million completed video views across YouTube, Facebook and Twitter and a huge 35% VTR rate on our skippable YouTube ads. Not bad considering 90% of people usually skip this type of ad.
This engagement was the first step into a more involving multimedia experience – in total we hid 42 eggs, which were found a massive 760k times!
Most importantly, sales increased by 9.9%. All the more significant considering Creme Egg is already the UK’s biggest Easter brand.
AWARDS
Creative Circle Award - Bronze
MADEIT CREDITS
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Alexander WarrenAgency Producer -
Camilla YatesPlanning Director -
Caroline DavisonManaging Partner Clients -
Claire SmithSenior Account Manager -
James HudsonCreative Director -
Joshua RodriguesMotion Designer -
Neale HorriganExecutive Creative Director -
Rob GriffithsCreative Director -
ChrisDesign Director -
elvis -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Jason GarfieldTech Lead
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