ABOUT

Hunting Season had recruited a loyal online army of Creme Egg fanatics. And we wanted to surprise them with a real-world experience. So we did the extraordinary and built a Creme Egg hunter’s paradise in the corner of East London – a giant forest called Creme Egg Camp.

Creme Egg Camp smashed its targets of driving reach, engagement and ultimately brand growth...
Media coverage of the camp generated 175 million OTS.
Value sales of single Creme Eggs grew 22.8% while the camp was live, which is incredible for a brand of this scale.
And finally, we raised over £25k for the Prince’s Trust.