Henry Medina Creative Chairman & Founder

ABOUT

Most people in Bolivia—particularly those who are not wealthy or live in expensive neighborhoods—do not have easy access to an ATM. Some people don't even have bank accounts because of the distance they live from the nearest ATM. What if instead of bringing people to ATMs, we could bring ATMs to people? We teamed up with Blink to turn Bolivia's taxi drivers into roaming ATMs, giving many Bolivians easy access to cash for the first time.

AWARDS

CannesLions

MADEIT CREDITS

  • BlinkClient
  • Christian MoralesArt Director
  • Gerson ChavezInterface Design
  • Huascar EspinarGraphic Designer
  • José Antonio BernedoSound Designer
  • Julio BarragánDirector
  • Makina FilmsProduction Company
  • Milenka MaldonadoAccount Director
  • OGILVY BOLIVIAAgency
  • Pedro Pablo EscobarExecutive Producer
  • Sounder StudioMusic, Radio and Sound Design
  • * Cannes Lions Winners 2022
  • * Henry MedinaExecutive Creative Director
  • * Ogilvy BoliviaAdvertising Agency

Mobile ATMs

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