UBS SmartWealth is a new kind of investing that combines digital wealth management with UBS's market leading expert insight, providing on-the-go, online access to investments at all times. Clients will receive personalised advice based on UBS investment expertise and provide a new perspective on your wealth that focuses on your personal goals.

Else were tasked with supporting the UBS innovation team to outline and prove the business opportunity. That meant defining a new service and working with UBS to deliver the proposition to market.

The product needed to deliver against the high service standards set by the UBS Wealth Management brand, whilst taking all client interactions online, without a human presence.

The service would first need to switch people on to the idea of investing and taking responsibility for their future wealth, while ensuring that users felt confident, informed and supported

We needed to design a solution smart enough to take the bank’s expert knowledge and translate it so that users were presented with clear, actionable information.

After eight months, having jointly presented the final business case and vision to the UBS executive team, the project received the necessary approval and funding for a beta launch.

Within weeks of presenting to the board, a new team had been mobilised within UBS and the product building had begun. The UBS team quickly ramped-up to 50 people, including 5 designers, 10 business analysts and over 35 developers and system architects, to deliver the product to market.

SmartWealth went live in beta mode in November 2016 and saw its UK launch in February 2017. In August 2018 Smartwealth was sold to Sigfig, the US-based RoboAdvisor for an undisclosed sum.

In May 2017, SmartWealth won the ‘Technology Innovation of the Year’ category at the 2017 Magic Circle Awards, sponsored by CityWealth.


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