About me

As evidenced in my work, my experience encompasses a wide array of local (India and Singapore), regional and global brands.

I have been part of the advertising industry for slightly over 15 years now, starting my career in Mumbai, India.

Along the way I've created the world's first social answering machine for Kit Kat; a desktop widget that keeps the youth on top of the social media game for Berocca Boost; taken Singaporeans on the world's longest virtual flight for Scoot; built a display shelf in supermarkets made entirely out of cloth for Faultless Starch; built a first-of-its-kind 8-meter wide and almost 2-meter tall Zoetrope for Airbnb; created and launched Airbnb's global campaign "Love this
Over the years, I have been lucky enough for my work to be recognised at Cannes Lions, The One Show, Clios, LIA, Spikes Asia, Adfest, and other local and regional award shows.

Elrid's work

Prince Charming

China's Secondary Cities

Love this? Live there.

A Different Paris

Passion Made Possible

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