ABOUT

A long time leader in topical pain relief, Voltaren had bold ambitions to move from just relieving pain to restoring the joy of movement.

Blu, Voltaren’s most distinctive asset, has long symbolized the joy of movement. But the trusted icon was not designed to move in today's always-on, highly immersive world.

To amplify the brand's relevance and distinctiveness across all channels and platforms, we optimized the symbol, codified creative principles, and built a brand world bursting with optimism and cueing joy wherever Voltaren is seen.

“Over the last 3 years the partnership with Elmwood has been truly invaluable in developing Voltaren’s global brand image, visual language and defining our brand journey. The collaboration across brand & business strategies, excellent creative and client servicing make them a formidable team.”
BRAD ATHAY, DESIGN DIRECTOR, VOLTAREN, GSK