ABOUT

Seven theaters owned by the visionary Andrew Lloyd Webber had one shared ambition: to be the most successful theater group in the world. But first, LW Theatres needed a distinctive identity to unify and amplify its presence.

Each of the seven iconic theatres has a unique spirit and story—so much so that the LW Theatres group identity was being upstaged.

The new identity reclaimed the artistry of its visionary leader and reignited a shared purpose: bringing magic to every moment, big and small. Because every stage is an opportunity to turn ordinary into extraordinary.

“I am delighted with Elmwood, from the first moment, they blew us away with their creative approach right through to actually delivering the project. This is the first step in helping us achieve our ambition to become the most successful group of theatres around the world.”
JULES ARNOTT CCO, LW THEATRES