ABOUT

Knotel had an ambition to redefine what “the workplace” means across the world. Its platform makes real estate simple, flexible, and responsive; tailoring workspaces to the unique needs of established and growing companies. After experiencing massive growth, the Knotel team desired a bold, adaptable brand system that mirrors its pioneering spirit and strategic approach.

The flexible workspace category is one dominated by Insta-worthy interiors and trendy identities. Knotel was eager to attract enterprises with more complex needs—solutions to big challenges like employee recruitment, retention and productivity.

The evolved brand was rooted in a newly coined point of difference, adaptive intelligence. It's the deep strategy, customization and optimization that goes into a Knotel workspace. The new narrative expressed their true value: enabling their customers to flex, scale and grow.

“Elmwood helped us establish a visual system that was both brand new and completely familiar. Now we have a design system that adapts and tailors to our needs, telling a seamless brand story along the way.”
EDWARD SHENDEROVICH, CO-FOUNDER AND EXECUTIVE CHAIRMAN, KNOTEL