ABOUT

Hana, part of HRA Pharma, is a progesterone-only pill, available
in pharmacies without the need for a prescription. This switch is the first of its kind, allowing women to access contraception without having to go via a GP. As a game-changer in the category, we needed a game-changing design.

THE TENSION
The brand was born with an ambition to positively empower women. Ensuring everyone could access the contraceptive pill, no matter their age, size or lifestyle. However, safety and efficacy is still the number one concern for any woman in choosing this form of contraception, helping them feel more confident
and in control.

THE POWER
One pill a day. On a 28-day cycle. Giving you uncomplicated protection, wherever life takes you. Our protective circle asset, made up of 28 pills was designed to represent consistency and control. This is contrasted with a bold and free brand mark that feels empowering; and the dynamic outer lines that show the while direction of each day might differ, your protection remains constant.