About us

Elmwood is a globally recognised, award-winning strategic brand design consultancy that builds brands with intent.

From studios in London, New York, Singapore and Shanghai, we partner with ambitious companies to create brands that’s are more meaningful, more memorable, and ignite more momentum.

Our approach — The Elmwood Way — brings clarity, creativity and intent to every step of brand building.

As part of MSQ and a certified B Corp, we help shape some of the world’s most influential brands, including Unilever, Heineken, Coca-Cola, Haleon, Danone and Mars.

Elmwood's articles

I Have the Degree, the Award, the Portfolio. Why Am I Still Unemployed?

How Elmwood Built a Global Brand Consultancy Without Losing Its Creative Identity

Why Originality is the Most Valuable Thing in a World Drowning in Content

The Best Drink Branding Examples of All Time (And Why They Work)

Leaders

The One Skill That Matters in 2026: Curation (Not Creation)

Hear Them Roar: How England's Lionesses Became a Powerhouse Brand

Rewriting the Rules: How Elmwood’s Global Rebrand Made Intent the New Standard

Disruptive Rebrands: When they Work and When They Don’t #DisruptionMonth

Alpro’s global redesign emphasises flavour #BehindTheBrand