ABOUT

The brief:
To reinvent the Ve brand following new management by creating a new tagline, essence, vision, mission statement, positioning and ads.

The approach:
I undertook significant internal and external research, led or took part in workshops and brainstorms to explore what the new brand needed and could become. Rounds and rounds (and rounds!) of copy and ideas followed until all stakeholders were happy.

The result:
A tagline that's clever on multiple levels, especially in relation to the specific conversion technology in question: Inspire your customers

A confident essence*: Knowing what is next
(*Which I developed into the visual idea of the 3 cup game with a twist)

An honourable vision: Shaping the future by understanding the value of a single action

A clear mission statement: Deliver meaningful growth by turning insight into actions