Ellie Hubble Senior Copywriter

ABOUT

The brief:
To build and project manage a Christmas marketing campaign focused around a central microsite that would drive significant brand awareness of Ve as well as quality leads.

The approach:
This was one of the first projects where I was given the all-clear to run with it, so I didn't want to disappoint. I came up with the idea of an advent calendar microsite, with a piece of content and social strategy behind each of the 24 doors, applying the idea of Santa's factory to that of a data factory. I worked closely with a graphic designer and art director to build the landing page, conceive and write all the content alongside junior writers and build a social media and email strategy that would give it the love it deserved.

The result:
A campaign that smashed all targets, was taken and adapted by all the international offices and received a Best Creative Team nomination at the B2B Marketing Awards. The YouTube video (a last minute addition to the strategy) I wrote received more than 20,000 views on YouTube.

AWARDS

Best Creative Team Nomination at the B2B Marketing Awards

MADEIT CREDITS

  • Ve InteractiveClient
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