ABOUT

The brief:
To help Orange make the topic of cyber security accessible and exciting through an interactive medium.

The approach:
I studied the core (and often technical) messaging that needed to be incorporated so I was comfortable with the subject matter, then worked on creating the hook that would engage the target audience. I found a good way to do this was to bring each individual into the story by making them the hero in their own filmic/thriller narrative, harnessing urgency psychology to add a sense of drama.

The result:
A quiz style game with a consistent storyline that builds in tension while testing and entertaining those who engage with it.