1) To create a poster advertising the announcement of the #Brextension (design by Dave Jones of Article Ten in this case).
2) To create an advert that would convince people to buy Homeless Worldwide's new charity single, a star-studded version of "He ain't heavy, he's my brother".
3) To create a poster advertising bunk beds.
When it comes to One Minute Briefs, the clue is in the name, you're not supposed to spend too long creating your response. I read the brief early on in the day, then let different themes and terminology swim about my brain as I go about my day job, before finally putting pen to paper.
Adverts that are succinct, impactful and memorable.