Ellie Hubble Senior Creative Copywriter


The brief:
1) To create a poster advertising the announcement of the #Brextension (design by Dave Jones).
2) To create an advert that would convince people to buy Homeless Worldwide's new charity single, a star-studded version of "He ain't heavy, he's my brother".
3) To create a poster advertising bunk beds.
4) To create a poster advertising plungers (design by Kenny Crow).

The approach:
When it comes to One Minute Briefs, the clue is in the name, you're not supposed to spend too long creating your response. I read the brief early on in the day, then let different themes and terminology swim about my brain as I go about my day job, before finally putting pen to paper.

The result:
Adverts that are succinct, impactful and memorable.

Date created: February 2019 2019-02-01T00:00:00+0000
Date published: 4 October 2019 2019-10-04T09:48:08+0100


OMB winner


  • Homeless WorldwideClient

OMB Brief-winning Adverts