ABOUT

The brief:
To project manage a Black Friday marketing campaign from concept through to implementation that would drive significant and compounding website traffic and quality leads.

The approach:
I took the popular social media hashtags #FridayFeeling and #MondayMotivation and adapted them to the Black Friday shopping holiday so it became #BlackFridayFeeling and #CyberMondayMotivation. I then planned, wrote and project managed the build of a data and resource-filled microsite that was adapted over time to stay topical and exciting. I created Spotify playlists, blogs and eBooks that received 100s of downloads and built a social strategy that brought large amounts of traffic to the project.

The result:
A hugely popular campaign and microsite that acted as Ve Global's central hub for all Black Friday data and insight.