ABOUT

The brief:
To create a suite of conceptual adverts to build intrigue and excitement for Steven Bartlett's BBC Maestro course.

The approach:
We kicked things off with a full studio team workshop to dive into the marketing strategy for Steven and brainstorm collaboratively through creative exercises. Then in a creative team partnership with the talented Senior Designer Daniel Kelly, we combed through any nuggets from the workshop and got to work building out ideas. As Steven has such a powerful and recognisable online presence, one of the key challenges was to 'speak' in his brand language, while not straying too far from that of BBC Maestro. Each of these ads speaks to a different audience segment, paint point, or course theme with the overall call to action of learning more about his course.

The result:
Steven's ads have been some of the most successful of the dozens of expert Maestri on the platform, driving significant sales and lead generation.