ABOUT

Background
The Pixel 2 camera is a best-in-class performer. We want to showcase its power by using brilliant creative people to contribute to a 360º campaign.

Objective
Leverage the power and performance of the Pixel 2 camera as a market differentiator in order to increase sales in Q1.

Task
20 Pixel 2 devices will be given to hand-picked photography enthusiasts across Germany. The challenge: Use the built-in Pixel 2 camera to take striking images that illuminate life in their home towns/cities; the people; the streets; the landscape. After a week a special guest curator, Thomas Kakareko, will choose his favourite images. These images
will form the backbone of the campaign, appearing in gallery spaces, social media, out of home and retail advertising as well as in an exclusive Street Views book.